Technology Archives

Nimble AI Is a Natural Fit for the Dynamic FMCG Market

June 27, 2017

Sometimes the name says it all. In the case of fast-moving consumer goods (FMCG), the dilemma posed to advertisers for the industry is well represented in the moniker itself. In...

The Art of Your Advertising Campaign Is Covered, Let Technology Handle the Science

June 20, 2017

An advertising campaign can often feel like a treasure hunt. After painstaking research, effort and time searching for targets, you mark those targets in hopes that all of that effort...

Data and Automation: Advertising’s Dynamic Duo

March 9, 2017

Programmatic ad buying is expected to grow by around 31 percent in 2017. Google's ad exchange program, AdX, is the leader when it comes to programmatic ad buying. Even traditional...

Is Technology Transforming the Human Art Form of Storytelling?

March 7, 2017

The art form of storytelling has been around since the beginning of time itself, ever since homo sapiens were huddled in a circle and discovered fire 1.7 million years ago....

How to Survive the Advertising Apocalypse

February 11, 2017

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming....

How to Use Postman, Mandrill and Mailchimp for Separation of Engineering Concerns

November 25, 2016

Not too long ago we started moving our team and product architecture from Full Stack PHP to a service-oriented, 12-factored, concern-separated model here at ReFUEL4. Of course there are pros...

How Data Driven Creativity Is Changing Advertising

September 22, 2016

Creativity used to be a nebulous concept. Traditionally, creative departments spend weeks, sometimes even months, coming up with campaign and ad concepts guided primarily by subjective creative instinct. The dawn of...

First a Spark, Then a Flame

August 22, 2016

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it works, then deeply exciting when lots of people find...

Machine Learning: Online Advertising’s Next Big Thing

July 21, 2016

Machine learning has come a long way since Hollywood painted it as shiny robots fueled by Artificial Intelligence. In the Hollywood version, robots usually end up replacing humans. But today,...

Cyborgs Are the Future of Advertising

July 11, 2016

The conversation around Artificial Intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of "chat bots" by Facebook and other notable tech companies....

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