The more you advertise, the more you face these problems:
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Lacking dedicated creative resources, Ever needed to generate high volumes of ad creatives to tackle ad fatigue.
Ever engaged ReFUEL4's global network of 10,000 designers and received creatives within 48 hours.
OLX Brasil wanted to acquire new listers at a lower cost.
OLX Brasil used ReFUEL4 to calculate the Creative Optimal Rate for their Facebook ad campaign. Benchmarking actual creative volume against the optimal number based on ReFUEL4’s data and insights, OLX Brasil were able to identify under-performing ads and paused about two-thirds of their existing ads, ensuring that at least one ad was running per ad set at a maximum of 7 ads.
Instamotor was experiencing rising CPM and CPI due to audience saturation and creative fatigue, as well as limited design resources to turnaround new creative for their Facebook campaigns.
Using automation, the ReFUEL4 platform replaced Instamotor’s underperforming ads to avoid wasted media budget.
According to our data, a weak ad is on average 2.2 times less effective than a good one. This means advertisers who are running ineffective ads are wasting more than half their budgets.
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