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Find out the latest info from our PR team, contributors and in-house experts
ReFUEL4 – How to Survive the Advertising Apocalypse

How to Survive the Advertising Apocalypse

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming....

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ReFUEL4 – Top Online Gaming Campaigns on Facebook

Top Online Gaming Campaigns on Facebook

Online gaming publishers can often find digital marketing challenging, thanks to the rapid growth of the industry. Facebook has proven to be a successful advertising channel for online games. We've...

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Snapchat Partners ReFUEL4

Snapchat Partners ReFUEL4

The Power of Advertising, Guided by Artificial Intelligence, Now Available For Snapchat Ads   SINGAPORE – 1 February 2017 – ReFUEL4, the leading AI-driven creative platform, today announced that it has been...

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ReFUEL4 – The Science of Advertising Creativity

The Science of Creativity in Advertising

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe...

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equal-value-model

ReFUEL4’s Equal Value Model

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay   To some extend, this statement has been mitigated with the rise of online marketplace platforms. Through...

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strategy-behind-performance

ReFUEL4 – A Strategist View

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad performance. She shares with us her experience freelancing with the ReFUEl4 team as a strategist.       1....

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