Press Release: ReFUEL4 Introduces Cinemagraphs and a Roadmap for Video Production
With over 10,000 designers in its talent pool, ReFUEL4 deepens its value proposition of high quality ad production at scale – promising designs within hours.
ReFUEL4 continues to establish its position as the premier solution for high quality creatives with the introduction of cinemagraphs – the first milestone towards the rollout of ReFUEL4 Video.
“With over 3 billion videos viewed per day on Facebook, it’s imperative that ReFUEL4’s promise of producing scalable, high quality designs is extended to video. The platform is already enabling advertisers to enhance their brand impact, delivering on-brief designs, often within minutes of a brief being ‘lived’ on ReFUEL4,” Kazuhiro Takiguchi, Co-founder, Allied Architects Inc.
“Cinemagraphs are a great innovation, already taking the newsfeed by storm. Early this year, when we polled our talent base on ReFUEL4, we found a lot of talent, experience and interest to address this format. Our designers had been working on some great stuff!
“Taking this new opportunity to our clients has been a key goal for Q2 this year, and take up rates are good amongst both brand and direct response clients. This is a great interim step as we prepare to launch our video service in Q2 2015.”
Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI technology capable of predicting ad performance and fatigue. We own the world’s only automatic creative refresh platform that supports scalable production, intelligent selection, auto-swapping and auto-refresh of creatives for campaign optimization. Find out how we can ReFUEL your next Facebook or Instagram campaign.