Press Release: ReFUEL4 Wins 2016 Facebook Innovation Spotlight Award

Artificial Intelligence merges with a network of 10000 designers to maximize ad performance and targeting


SINGAPORE – 28 April 2016 – ReFUEL4, the leading data-driven creative platform, today announced that it has won the Creativity award during Facebook’s 2016 Innovation Spotlight. The award program recognizes Facebook Marketing Partners who solve unique challenges for the brands they serve. The “Creativity” category honours ReFUEL4’s expertise in delivering quality content and creatives at scale.


“Creatives are the missing piece of the puzzle in digital advertising,” said Kazuhiro Takiguchi, CEO of ReFUEL4. “Our approach is to look at every aspect of creative production and see how it can be improved: the way creative talents are engaged and briefed and how they are remunerated. We simply provide more opportunities to our global designer community.”


ReFuel4 taps into a global creative production industry worth approximately $20 billion by combining human design with machine learning. Its artificial intelligence engine, SHAKA, analyses ad composition and maximizes its targeting and performance. Data is fed back to ReFUEL4’s designer community of 10,000 who make design tweaks as campaigns run their course.


“ReFUEL4 is head and shoulders above the industry,” explained Daphne Nguyen, User Acquisition Manager of Glu Mobile, creators of Kim Kardashian’s hit mobile game. “It is a painless creative process, and we continually receive quality insights that help us with strategy improvement.”


Facebook’s annual Innovation Spotlight recognizes compelling game-changing innovations that address new challenges and opportunities as the advertising industry evolves.



Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI technology capable of predicting ad performance and fatigue. We own the world’s only automatic creative refresh platform that supports scalable production, intelligent selection, auto-swapping and auto-refresh of creatives for campaign optimization. Find out how we can ReFUEL your next Facebook or Instagram campaign.


Andre Malan

South African living in Singapore - husband, dad, fixer of all things digital. Fan of anything outdoors, thrillseeking and barbecue-related. :)

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