ReFUEL4 Success Story: Instamotor Revs up Performance With Creative Refresh
“We saw immediate results and improvements across our campaigns within a month. ReFUEL4 makes it so much easier to keep our creatives fresh and it has been an absolute pleasure collaborating with the team.”
– Julia Mak, Director of Marketing, Instamotor
Instamotor is a free and trusted community marketplace for used car buyers and sellers.
Using the Instamotor App and website, users can both list and browse cars, view a free vehicle history report, schedule test-drives, and transact securely.
Instamotor was experiencing audience saturation and creative fatigue for their Facebook campaigns. As a result, Cost per Install was rising drastically, and ad delivery stopped.
In addition, as a startup with limited design resources, trying to turn around new creatives frequently for a healthy creative refresh rate was often time-consuming.
To increase app installs and reduce cost per install while maintaining consistency in ad delivery.
Scalable Creative Production
With access to ReFUEL4’s global pool of 10,000 designers, Instamotor received over 100 ad designs for selection and this was an 80% increase in daily creative volume.
Intelligent Creative Selection
Our proprietary AI-backed machine learning SHAKA Engine picked the top 50% of submitted ads and ranked each according to predicted ad performance. Therefore Instamotor was able to make informed creative choices through ReFUEL4’s predictive analysis feature.
With sufficient creatives for campaign testing and optimization, new ads automatically replaced Instamotor’s underperforming ones to maintain optimal creative refresh and performance.
Designers were prompted to produce more ads whenever creative performance drop was detected. Hence Instamotor’s campaign was able to perform at an optimal rate continuously.
RESULTS OVER 8 WEEKS
– Over 30% increase in mobile app installs
– CPM reduced by 10%
– CPI reduced by 6%
– iOS targeted CTR increased by 40%
– Consistent ad delivery achieved