creating effective mobile video ads

3 Seconds … And Still Here? Creating Effective Video Ads

Creatively, there’s no particular rule to obey when creating effective video ads but here are a few tips that I personally find work.


    • Striking visuals in the first 3 seconds of the video using engaging visuals and/or music .

    • Quick transitions that engage the viewers.

    • Keep video to between 15 to 30 seconds.

    • Text should be readable on mobile devices.

    • Constantly engage.


Download the Creating Effective Videos Cheatsheet below.




Graphic designer based in the Philippines who loves taking pictures, watching movies and eating burgers.

1 Comment
  • Tzvi Harel
    Posted at 12:42 am, August 3, 2016

    Great tips here!

    These, among other tips, have instructed us while we’ve built PROMO ( – A groundbreaking video service.

    PROMO gives you quality video clips, licensed music, and a built-in text editor so you can easily create stunning video content.

    We have a library of nearly 2 million video clips to choose from. It is 100% free to try and if you’re after expanding your objectives: brand awareness, LeadGen, increase sales or boost conversions, I highly recommend to take it for a spin.

    It will be great to get your feedback – What do you think about it as a video creator?
    Did you find it useful for creating short marketing videos?


Post a Comment