E-commerce companies are everywhere these days. And if you’re one of the many people who are running an E-commerce business, you need ways to set your brand apart from the competition. As an E-commerce company, you need to walk the fine line of promoting your products and company without being overly “salesy,” but also not being so subtle that you miss out on sales. And to make things even more challenging, you’re probably looking to do so on a tight budget.
The good news is that many have gone before you. You can learn from the successes (and the setbacks!) of other E-commerce companies. And you can apply those learnings to motivate buyers and increase sales.
Here are some great examples of E-commerce marketing tips to help take your business to the next level. The tips from these brands are tactics that you can start implementing today, to help grow your business and create a brand with selling power.
Partner with Influencers
In the last several years, many brands have discovered the merits of partnerships. These days partnerships often come in the form of influencer relationships. Influencers across different categories – like those in fashion or home decorating – can get a brand’s products and message in front of a huge number of people by sharing it with their fans and followers.
ThreadBeast used the influencer approach in a recent campaign. Partnering with famous streetwear bloggers and personalities, the brand created videos of each influencer “unboxing” new products. The videos were promoted on Facebook, and reached over 3 million people.
As things like programmatic marketing and machine learning become more integrated with marketing, many brands are more heavily leaning on tactics like retargeting to get in front of customers. Retargeting allows you to send specific messages to those who have visited your web site or shown interest in your product or category. Retargeting is often used to increase cart size or motivate customers to complete their purchase.
MeUndies has leveraged retargeting with Facebook’s carousel, link, and videos ads – specially targeting those who had added product to their cart but hadn’t completed their purchase. Their retargeting campaigns consistently help lower their costs of acquisition leading to a 6x return on ad spend.
Use Content Creatively
Content marketing has become incredibly important for every brand trying to increase awareness or generate sales. Creating strategic, creatively compelling content allows you multiple opportunities during a single campaign to reiterate your message and try to close a sale. And so many brands today are using this tactic to boost their E-commerce marketing.
Net-A-Porter, the well-known fashion brand and blog, has been a leader in creating unique content since the site began. The website’s content is creative, visually impressive and interesting to the brand’s fashion-forward audience. Its homepage is designed like a fashion magazine cover page with stunning images and captivating headlines.
Leverage User-Generated Content
The proliferation of social channels and the technology that has made content creation simpler for the masses means that consumers are creating more content than ever. The content is across categories and interests, and occasionally even features brands or products. The smartest brands are using this to their advantage.
Fit Little Bride leveraged their user’s participation with the brand to highlight their product and target shoppers. On Instagram and Facebook, the brand re-posted photos from their community to show how real customers were wearing their products out in the world. The effort generated new fans and also increased leads to their web site.