It is nearing the end of the year with the holiday season right around the corner. It is the biggest shopping season of the year and so advertisers are trying to capture new customers or increase brand awareness. As for designers, it is the season to let their creativity shine.
Here’s some inspiration for creating stunning Christmas designs that will have you spreading joy to the world.
While maintaining the company’s brand, experiment with incorporating product elements with iconic festive designs such as a Christmas tree, star, gift box or other familiar symbols. This is the season to let your creativity shine and it is a challenge to be even more creative so as to attract more attention by being unique without losing relevance to the brand.
To many, Christmas is the most magical time of the year. Utilize various design elements such as wisps of light, fire-lit room with dancing shadows and many more to touch the hearts and souls of viewers with a dose of magic. Be as imaginative as you can be.
There’s no doubt that humor sells, as long as it’s executed well. It might be a difficult category to tackle in design but it can be an effective way to set your brand apart from your competition. Using elements of humor and wit in your ad designs can leave a long lasting impression for your product and brand.
The Human Touch
The holiday season is an emotional and nostalgic time for most. Consider using emotional appeal to create memorable and impactful ads. Use an authentic and personal approach to relate to the meaningful side of Christmas.
Use Festive Colors
Red and green are the two colors that come to mind when we talk about Christmas. Beyond these colors, blue, silver, gold and white are a few to choose from that can represent the spirit of the holiday season. Adding more colors to your ads for a unique appeal to differentiate yours from your competitors can help earn the attention of the viewers. Try using silver with a pinch of blue and white for a holiday sparkle. Silver-colored Christmas tree shapes, or snowflakes and white snowmen add a winter wonderland appeal.