Cyborgs Are the Future of Advertising

The conversation around artificial intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of "chat bots" by Facebook and other notable tech companies....

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ReFUEL4 - Death by a Thousand Cuts

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle man’. We all know the everyday examples that are disrupting...

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Agile Marketing Process

Creative Production for Agile Marketing

Agility is not a word normally associated with the creative development process. "Agile development" originates from a set of principles used for software development. It is a dynamic creative process...

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Campaign Viagra

Thoughts of viagra have been entering our minds of late, and not because of any (wrongly) alleged aspersions of dysfunction. With our work in ReFUEL4, we are obsessed with thoughts...

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