equal-value-model

ReFUEL4’s Equal Value Model

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay   To some extend, this statement has been mitigated with the rise of online marketplace platforms. Through...

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strategy-behind-performance

ReFUEL4 – A Strategist View

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad performance. She shares with us her experience freelancing with the ReFUEl4 team as a strategist.       1....

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