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First a Spark, Then a Flame

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it works, then deeply exciting when lots of people find...

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Cyborg

Cyborgs Are the Future of Advertising

The conversation around artificial intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of "chat bots" by Facebook and other notable tech companies....

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ReFUEL4: The Future of Creativity is Math

The Future of Creativity Is Math

BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing that data creates nothing because he’s spent his whole life “dealing with people who’ve...

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Infographic: The Role of Data in Agile Marketing

Is data the nemesis of creativity or can the two work together to produce marketing magic?   ABOUT REFUEL4 Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We...

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