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ReFUEL4 – The Science of Advertising Creativity

The Science of Creativity in Advertising

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe...

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ReFUEL4’s Equal Value Model

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay   To some extend, this statement has been mitigated with the rise of online marketplace platforms. Through...

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ReFUEL4 – A Strategist View

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad performance. She shares with us her experience freelancing with the ReFUEl4 team as a strategist.       1....

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Riding the Waves of the Gig Economy

The employment market used to focus primarily on traditional 9 to 5 salaried jobs. That was the ultimate achievement for working adults. However, over the past few years, an increasing...

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