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How to Maximise Your Facebook Ad Spend

Every advertising channel has its benefits and drawbacks, and in the industry’s history, it’s always been difficult to prove true effectiveness.  With the improvements in technology and tracking abilities, one...

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First a Spark, Then a Flame

As an engineer, it’s always deeply exciting when something I built is used. Well, to be accurate, it’s exciting when it works, then deeply exciting when lots of people find...

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The Power of Creative Nuance

The Wall Street Journal recently reported comments by Procter & Gamble’s CMO, Marc Pritchard, that P&G will be cutting back on narrow or niche based targeting.   One example cited was...

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