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work smarter, effective ads, Facebook ads, freelance designer

Driving in 5th Gear Without Burning Out

With ReFUEL4 briefs, you need work smart, be productive and create effective Facebook ads. ReFUEL4 designers are challenged to incorporate their own thoughts into the brief to create ads that are effective and visually...

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Cyborgs Are the Future of Advertising

The conversation around artificial intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of "chat bots" by Facebook and other notable tech companies....

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ReFUEL4: Taming the Facebook Monster

3 Ways to Tame the Facebook Monster

As the world’s largest social network, Facebook presents a huge opportunity to connect with just about any audience. It’s become impossible to ignore, for good reason.   If you’re a marketer,...

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ReFUEL4 - Death by a Thousand Cuts

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle man’. We all know the everyday examples that are disrupting...

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ReFUEL4: The Future of Creativity is Math

The Future of Creativity Is Math

BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing that data creates nothing because he’s spent his whole life “dealing with people who’ve...

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