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ReFUEL4 - Death by a Thousand Cuts

Death by a Thousand Cuts

I have always wanted to use the term ‘disintermediated’ in an article. Seems more scholarly than ‘cutting out the middle man’. We all know the everyday examples that are disrupting...

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ReFUEL4: The Future of Creativity is Math

The Future of Creativity Is Math

BBH founder Sir John Hegarty has often spoken (semi-controversially) against a data-driven approach to advertising, arguing that data creates nothing because he’s spent his whole life “dealing with people who’ve...

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Video: Tigerair’s Success Story

Tigerair achieved phenomenal results with a 8725% Return On Ad Spend, reducing Cost Per Acquisition by 87% and Cost Per Click by 45%.   Read the full article here, view the infographic...

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Tigerair Collage (blog) v2

Infographic: Tigerair’s Success Story

Read the full article here, watch the video here.     ABOUT REFUEL4 Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global...

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Tigerair Blog Collage

Success Story: Tigerair

Established in 2004, Tigerair is Singapore’s largest no-frills airline that offers affordable travel options and a seamless customer experience. Tigerair operates flights to 41 destinations across Asia.   Goal: Tigerair’s past campaigns on...

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Infographic: The Role of Data in Agile Marketing

Is data the nemesis of creativity or can the two work together to produce marketing magic?   ABOUT REFUEL4 Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We...

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Infographic: Spotify’s Success Story

  Read the full story here.   ABOUT REFUEL4 Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI...

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Infographic: Cooking Dash’s Success Story

Read the full story here.   ABOUT REFUEL4 Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI...

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PayPal Collage 6

Infographic: PayPal’s Success Story

  Read the full story here.   ABOUT REFUEL4 Winner of Facebook’s Innovation Spotlight Award for Creativity, ReFUEL4 is the world’s leading data-driven creative platform. We deliver ad designs from 10,000 global creators backed by AI...

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Success Story: PayPal Reignited

PayPal operates a worldwide online payments system in over 200 markets. Its mission is to make it simple for people to get what they want. PayPal creates technology and provides services...

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Agile Marketing Process

Creative Production for Agile Marketing

Agility is not a word normally associated with the creative development process. "Agile development" originates from a set of principles used for software development. It is a dynamic creative process...

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