Thanks to the growth of the internet and rapid advancement of technology, the advertising world has seen incredible innovation and change.
This year, Artificial Intelligence technology is poised to take on the ad world in ways that are more pervasive and sophisticated than ever before.
Set to be the next big thing in advertising, AI will play an integral role in influencing how digital advertising campaigns are run.
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Over 10,000 global designers create static, cinemagraph and video ads based on recommendations from our AI, creating smarter ads at scale.
AI technologies fuel our predictive analysis that allows advertisers to know which creatives will perform best and when they need to be refreshed to avoid ad fatigue.
Underperforming creatives are automatically detected and replaced, working in unison with a healthy Creative Optimal Rate (COR) to maximise campaign performance.
