Social Media Advertising: What You Need to Know Before Diving In
Social media has been the biggest cultural phenomenon in marketing and advertising this decade, so it's no wonder that so...
10 Smart Tactics for Guaranteed Success with Remarketing
According to DMN, 67 percent of visitors who don't make a purchase the first time they visit a website do make a purchase...
Is A/B Testing Your Campaign Worth the Time?
A/B testing (or split testing) has long been a staple tool for marketers, a useful way of testing two or more creatives...
3 Ways Tech can Help You Get the Best ROI from Ads
In the competitive world of digital marketing, singular details can often be the difference between commonplace and...
Why Digital Advertising Needs to Be Built Upon Data
Few of us fully appreciate how dependent we are on data to make our lives easier and more efficient. Data helps us find new...
Are you missing out on what Facebook’s Dynamic Creative ads have to fully offer?
As part of a phased rollout, Facebook has been steadily making its new Dynamic Creative tool available to advertisers...
Facebook Case Study: Vivint Secures Better Results from Creative Testing
"Creative volume and speed are crucial for a successful digital display campaign. ReFUEL4 is a great solution for any...
Facebook Case Study: Hubble achieves their Vision of Campaign Success with Creative Optimization
“ReFUEL4 gives us the ability to have constant iteration in a short period of time and to try new ideas without delay. As a...
One Easy Way for your Facebook Ad to Win the Click-through Lottery
Ever wondered why your Facebook ads always seem to have low click-through rates? Here’s an analogy to help you understand...
