ReFUEL4 Blog

If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line...

Picture this: It's 7 pm on a Saturday night in 1990. A family of four is just settling down to watch their favorite game...

Television advertising's superiority is quickly fading at the hands of innovative online video campaigns in the digital...

Although it has changed formats significantly over the years, advertising remains one of the most popular ways to reach new...

Artificial intelligence can help agencies be more effective and profitable, but they can only do it when agency networks are...

If you think about it, we’re a world of scrollers. Whether we’re sitting on the subway, a park bench, or standing in the corner...

There's no doubt that we've moved into the age of mobile internet. A study by comScore revealed that mobile represents more...

Facebook recently announced that it would start testing a new mid-roll video ad format, which will give video publishers the...

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on...

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if...