Is AI an Advertiser's Friend or Foe?
If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line...
Predictive Analytics - A Crystal Ball to Peer Into Future Market Wants
As most advertisers readily admit, the ability to peer into the future would make their jobs infinitely easier. Whether a...
Using AI Technology to Create Smarter Ads
Thanks to new technologies such as artificial intelligence (AI) and automation, advertising is no longer a subjective,...
The Anatomy of a Successful Online Campaign
Despite its relatively short lifespan thus far, online advertising has already experienced a significant amount of growth....
Are Online Video Ads Eating the TV Advertising Marketplace?
Picture this: It's 7 pm on a Saturday night in 1990. A family of four is just settling down to watch their favorite game...
Online Gaming Campaigns Score with Automation
Despite its immense size and seemingly never-ending capacity for growth, the gaming industry continues to be plagued by a...
Leveraging AI for Your Online Video Advertising
In the rapidly changing landscape of online advertising, where technology is infusing the entire industry with abilities to...