Creatively, there’s no particular rule to obey when creating effective video ads but here are a few tips that I personally find work.

 

• Striking visuals in the first 3 seconds of the video using engaging visuals and/or music .

• Quick transitions that engage the viewers.

• Keep video to between 15 to 30 seconds.

• Text should be readable on mobile devices.

• Constantly engage.

 

Download the Creating Effective Videos Cheatsheet below.

 

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