Performance Tips Archives

What to do with that call-to-action button!

April 19, 2017

A major part of any online ad is the CTA ("Call-to-Action") button. This is the virtual button that is meant to prompt a user to click it and take action....

The Art of Making That Stock Image Look Real!

March 1, 2017

The choice of images has long been an important ingredient of creating a successful ad. Over the years, consumers have gotten savvy and can now easily detect when they are...

The Importance of Storytelling in Optimizing Your Ads

December 19, 2016

Despite its relative youth compared to traditional advertising, digital advertising has seen both huge changes and extraordinary growth. Early digital ads used flashy, "shouting" techniques like pop-ups and pop-under ads...

Designing for Different Target Audiences

October 5, 2016

As a designer, designing for local clients sometimes become a little mundane and routine. There are days, whether real or imagined, that I feel it is a piece of cake....

How to Create Great Ads for Your Clients

September 23, 2016

The right way to achieve client success is to understand the clients and to be attentive to what they are saying and not saying. It is common for designers to face...

7 Eternal Truths When Working on Online Briefs

September 14, 2016

It is hard to imagine but crowdsourcing or tapping on an online community to work on online briefs has been around since 2005! Although not a new phenomenon, it is still...

Essentials in Creating Effective Ads

August 17, 2016

There is more than meets the eye when you are creating effective ads. Here is a cheat sheet with some of the best practices I follow. Do your homework Study the product...

5 Ways to Transform TV Ads to Effective Mobile Video Ads

August 12, 2016

The integration of Facebook and other social networking sites into the advertising industry has grown and tightened year on year in the past decade or so. In the technologically fast-paced...

Designing Effective Ads - Emotions Convert Into Clicks

August 10, 2016

Did you react to the article's leaderboard? Well ...

3 Design Pitfalls Young Designers Should Watch out For

August 5, 2016

Young designers more often than not learn about certain design pitfalls only on the job and not in school. This article calls out 3 common design pitfalls young designs make...

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