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Online Video Ads Give Advertisers Laser Precision to TV’s Floodlight

May 16, 2017

The ability to precisely target a specific audience has long been an advertiser's holy grail. Only in recent years, however, has a viable candidate emerged that can topple television's vice-like...

6 Ways to Adopt Next Generation Online Advertising

May 8, 2017

In this day and age, advertising isn’t reaching its full potential if it’s not informed by data and backed by technology. This is even more so for online advertising professionals....

Is AI an Advertiser’s Friend or Foe?

May 4, 2017

If the mention of Artificial Intelligence conjures up images of a '50s sci-fi movie with tin-lined robots and fishing line special effects, it might be a good time to sit...

Quick Tips on How to Make That Copy Stand Out

May 3, 2017

The copy within an ad is generally meant to deliver the key message of the advertisement. Therefore, one of the design challenges is how the copy (text) complements the overall...

5 of the Best Mother’s Day Ad Campaigns

April 27, 2017

Advertising has evolved over time, from simple straightforward product selling directed at consumers to amazing works of art creatively crafted using sophisticated digital technology anchored on the remarkable power and...

Top 10 Fonts for Graphic Designers

April 26, 2017

Search "the importance of font in graphic design" and you will get a long list of articles each explaining this. To help you get started, here is a list of...

How to Create a Successful Mother’s Day Online Marketing Campaign

April 24, 2017

Americans spent a whopping $21.4 billion dollars on gifts for Mother's Day in 2016, with the average spend standing at $172 per person. In fact, this annual day of appreciation...

What to do with that call-to-action button!

April 19, 2017

A major part of any online ad is the CTA ("Call-to-Action") button. This is the virtual button that is meant to prompt a user to click it and take action....

How to Enhance Your FMCG Marketing With Automation

April 5, 2017

As AI and automation continue to revolutionize advertising, FMCG marketing is in a position to reap the full rewards of these new technologies. Digital marketing has raised the bar even...

The Importance of Using Dynamic Creatives in Advertising

April 4, 2017

Although it has changed formats significantly over the years, advertising remains one of the most popular ways to reach new leads with your products or service offerings. Forrester’s US Digital Marketing...

5 Ways AI is Shaping the Future of eCommerce

March 29, 2017

AI is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. AI is also starting...

Smart Ads: The Future of Ad Evolution Is Here

March 21, 2017

Advertising has long been considered an art form, with awards celebrating compelling and iconic ads in a range of formats. Part of the allure in advertising has always been in...

Top Facebook Ad Campaigns From Hotel Brands

March 21, 2017

According to Google Travel Trends, a majority of travelers visit up to 18 websites before booking their trip. That means that online marketing presents a huge opportunity to get in...

Using Machine Learning to Fuel an AI-Powered Renaissance for Agencies

March 16, 2017

Artificial intelligence can help agencies be more effective and profitable, but they can only do it when agency networks are willing to plug AI into creative development. In my ad...

Essential Ways Technology Is Shaping the Future of Learning

March 15, 2017

There's no doubt about it: Technology is revolutionizing nearly every part of our lives. From smart appliances that turn themselves on to internet-connected clothing items that make themselves more comfortable...

Data and Automation: Advertising’s Dynamic Duo

March 9, 2017

Programmatic ad buying is expected to grow by around 31 percent in 2017. Google's ad exchange program, AdX, is the leader when it comes to programmatic ad buying. Even traditional...

Is Technology Transforming the Human Art Form of Storytelling?

March 7, 2017

The art form of storytelling has been around since the beginning of time itself, ever since homo sapiens were huddled in a circle and discovered fire 1.7 million years ago....

Creative Optimal Rate: The Measurement of Online Creative Performance

March 6, 2017

If you think about it, we’re a world of scrollers. Whether we’re sitting on the subway, a park bench, or standing in the corner of a party to refrain from...

From Mobile First to Mobile Video First

March 2, 2017

There's no doubt that we've moved into the age of mobile internet. A study by comScore revealed that mobile represents more than 65% of all digital media time, and desktop...

The Art of Making That Stock Image Look Real!

March 1, 2017

The choice of images has long been an important ingredient of creating a successful ad. Over the years, consumers have gotten savvy and can now easily detect when they are...

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