Trends Archives

Fashion Is a Trendsetter From Runways to Online Video Campaigns

June 5, 2017

Television advertising's superiority is quickly fading at the hands of innovative online video campaigns in the digital landscape. While old-fashioned TV ads won't disappear anytime soon, it's clear companies are...

The Importance of Using Dynamic Creatives in Advertising

April 4, 2017

Although it has changed formats significantly over the years, advertising remains one of the most popular ways to reach new leads with your products or service offerings. Forrester’s US Digital Marketing...

Using Machine Learning to Fuel an AI-Powered Renaissance for Agencies

March 16, 2017

Artificial intelligence can help agencies be more effective and profitable, but they can only do it when agency networks are willing to plug AI into creative development. In my ad...

Creative Optimal Rate: The Measurement of Online Creative Performance

March 6, 2017

If you think about it, we’re a world of scrollers. Whether we’re sitting on the subway, a park bench, or standing in the corner of a party to refrain from...

From Mobile First to Mobile Video First

March 2, 2017

There's no doubt that we've moved into the age of mobile internet. A study by comScore revealed that mobile represents more than 65% of all digital media time, and desktop...

How Advertisers Can Win With Facebook’s New Video Ad Format

February 17, 2017

Facebook recently announced that it would start testing a new mid-roll video ad format, which will give video publishers the chance to insert ads into clips after people have watched them...

How to Survive the Advertising Apocalypse

February 11, 2017

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming....

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