Innovation Archives

Machine Learning Helps Advertisers Work Smarter

June 28, 2017

While the flying cars and machine-fueled maid service from your favorite cartoons of old have yet to be perfected, machines have definitely made their mark in today's society. Specifically, with...

Ad Automation: A Digitally Paved Road to Guide Modern Advertising

June 15, 2017

Despite the wide-ranging possibilities provided to advertisers by the digital world, it also poses some significant hurdles to overcome. While the vast range of channels does a remarkable job of...

Can a Machine Steer the Ship From the Creative Director’s Chair?

June 13, 2017

Ready or not, the age of the machines has arrived. Whether it's smart homes, online stores that know what you want before you even log in, or cars that see...

Put an End to A/B Wasting With Predictive Analytics

June 9, 2017

Innovation truly shines when it's able to redefine or even completely overhaul our traditional ways of doing things. Just as data compression technologies have created entirely new industries, from streaming...

AI Can Peer Into the Travel Fantasies of Your Audience

May 25, 2017

Our daydreams are often filled with images of exotic locations that we would like to visit someday. From the white sandy beaches of Aruba to the temples of Angkor Wat,...

6 Ways to Adopt Next Generation Online Advertising

May 8, 2017

In this day and age, advertising isn’t reaching its full potential if it’s not informed by data and backed by technology. This is even more so for online advertising professionals....

How to Enhance Your FMCG Marketing With Automation

April 5, 2017

As AI and automation continue to revolutionize advertising, FMCG marketing is in a position to reap the full rewards of these new technologies. Digital marketing has raised the bar even...

5 Ways AI is Shaping the Future of eCommerce

March 29, 2017

AI is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. AI is also starting...

Smart Ads: The Future of Ad Evolution Is Here

March 21, 2017

Advertising has long been considered an art form, with awards celebrating compelling and iconic ads in a range of formats. Part of the allure in advertising has always been in...

Data and Creativity: Making Magic Happen

October 13, 2016

When people think of advertising, they imagine Don Draper pitching a Lucky Strike campaign that he thought up with his creative mind. That's partially true, but decades beyond the Mad...

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