Alexis Ng, Author at ReFUEL4

Machine Learning Helps Advertisers Work Smarter

June 28, 2017

While the flying cars and machine-fueled maid service from your favorite cartoons of old have yet to be perfected, machines have definitely made their mark in today's society. Specifically, with...

Nimble AI Is a Natural Fit for the Dynamic FMCG Market

June 27, 2017

Sometimes the name says it all. In the case of fast-moving consumer goods (FMCG), the dilemma posed to advertisers for the industry is well represented in the moniker itself. In...

Ad Automation: A Digitally Paved Road to Guide Modern Advertising

June 15, 2017

Despite the wide-ranging possibilities provided to advertisers by the digital world, it also poses some significant hurdles to overcome. While the vast range of channels does a remarkable job of...

Can a Machine Steer the Ship From the Creative Director’s Chair?

June 13, 2017

Ready or not, the age of the machines has arrived. Whether it's smart homes, online stores that know what you want before you even log in, or cars that see...

Put an End to A/B Wasting With Predictive Analytics

June 9, 2017

Innovation truly shines when it's able to redefine or even completely overhaul our traditional ways of doing things. Just as data compression technologies have created entirely new industries, from streaming...

Fashion Is a Trendsetter From Runways to Online Video Campaigns

June 5, 2017

Television advertising's superiority is quickly fading at the hands of innovative online video campaigns in the digital landscape. While old-fashioned TV ads won't disappear anytime soon, it's clear companies are...

4 Powerful Ways to Boost Your Online Father’s Day Marketing

June 1, 2017

Digital marketing is an essential undertaking for any company that wants to take advantage of the power of the web - especially around Father's Day. In fact, digital marketing spend...

Best Online Father’s Day Ad Campaigns

May 31, 2017

Father's Day consumer spending is estimated to be over $14 billion in 2016. It may not be as popular as Mother's Day, Father's Day can still be a huge opportunity...

AI Can Peer Into the Travel Fantasies of Your Audience

May 25, 2017

Our daydreams are often filled with images of exotic locations that we would like to visit someday. From the white sandy beaches of Aruba to the temples of Angkor Wat,...

Online Video Ads Give Advertisers Laser Precision to TV’s Floodlight

May 16, 2017

The ability to precisely target a specific audience has long been an advertiser's holy grail. Only in recent years, however, has a viable candidate emerged that can topple television's vice-like...

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