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How to Get Your Brand Noticed This Valentine’s Day

January 24, 2017

A 2015 National Retail Federation projected Valentine's Day spending in the US to be almost $20 billion. That figure is only expected to go upward. Furthermore, the survey found that...

Finding Love in a Saturated Dating App Market

January 24, 2017

In the US alone, the online dating industry generates over $2 billion a year and a quarter of smartphone users in the UK has a dating app installed on their...

The Science of Creativity in Advertising

January 19, 2017

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe...

The Importance of Storytelling in Optimizing Your Ads

December 19, 2016

Despite its relative youth compared to traditional advertising, digital advertising has seen both huge changes and extraordinary growth. Early digital ads used flashy, "shouting" techniques like pop-ups and pop-under ads...

Ad Fatigue: The Silent Killer of Ad Performance

December 14, 2016

Consumers who are suffering from ad fatigue probably never even realize it. The only real identifying symptom they may be aware of is more money in their wallet. Hence, there...

ReFUEL4’s Equal Value Model

December 14, 2016

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay To some extend, this statement has been mitigated with the rise of online marketplace platforms. Through...

Best Practices for Holiday Season Facebook Ads

December 13, 2016

In 2015, people shopping online during Black Friday weekend surpassed those shopping in-stores. In fact, according to a 2016 poll, almost 80% of people now search for holiday gifts online...

ReFUEL4 - A Strategist View

December 9, 2016

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad performance. She shares with us her experience freelancing with the ReFUEl4 team as a strategist. 1....

Get over Being a Sleep Deprived Freelancer

December 7, 2016

Being in the creative industry requires us to work longer hours some of the times and this can be unpredictable. When this happens frequently, this takes a toll on us. We get more...

ReFUEL4 Success Story: How Game Insight Got Big in Japan Using Localized Creative

December 6, 2016

“The briefs completed by ReFUEL4's Asian designers really helped us understand the best practices of the Japanese market, allowing us to craft our localized creative strategy for Japan.” - Vasily Smetanin, Head...

Killing It on the Red Carpet: The Rising Importance of Facebook Ad Quality

December 5, 2016

Facebook has once again beaten its earnings forecast. But the share price dropped by almost 8% after the earnings call. Why? Because the CFO cautioned that Facebook ad load was...

How Freelancing with ReFUEL4 Is Differently Rewarding

December 2, 2016

Laura knows design and about freelancing. Having worked on various other freelance platforms before she discovered ReFUEL4, she shares with us the reasons she finds the ReFUEL4 platform different and rewarding. 1....

Get Into the Holiday Spirit with Christmas Designs

November 30, 2016

It is nearing the end of the year with the holiday season right around the corner. It is the biggest shopping season of the year and the busiest time of the year for...

Riding the Waves of the Gig Economy

November 30, 2016

The employment market used to focus primarily on traditional 9 to 5 salaried jobs. That was the ultimate achievement for working adults. However, over the past few years, an increasing...

How to Use Postman, Mandrill and Mailchimp for Separation of Engineering Concerns

November 25, 2016

Not too long ago we started moving our team and product architecture from Full Stack PHP to a service-oriented, 12-factored, concern-separated model here at ReFUEL4. Of course there are pros...

Expand Your Horizons - Variety Is the Spice of a Designer’s Life

November 25, 2016

Designing is a large part of Brittany's life. Like most passionate designers, she enjoys working on a wide variety of briefs and clients. ReFUEL4 provides her that opportunity after work hours. 1....

Digital Marketing Lessons From the 2016 US Election

November 24, 2016

More than 8 billion likes, comments and posts related to the 2016 US Election were shared on Facebook alone between the end of 2015 and November 1, 2016. About 20 million users...

Political Campaigning in the Digital Age

November 24, 2016

The 2016 US presidential election season was one that saw social media as a marketing tool often questioned by citizens. The large number of social posts published made it seem like...

My Journey from Computer Engineer to Video Editor

November 23, 2016

In many countries like the Philippines, pursuing an education in design is a lofty dream. Course fees are expensive and starting salaries are not high. Jeff discovered the uniqueness of...

4 Ways to Improve Your E-Commerce Marketing

November 17, 2016

E-commerce companies are everywhere these days. And if you’re one of the many engaged in E-commerce marketing, you need ways to set your brand apart from the competition. As an...

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