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Creative Optimal Rate: The Measurement of Online Creative Performance

March 6, 2017

If you think about it, we’re a world of scrollers. Whether we’re sitting on the subway, a park bench, or standing in the corner of a party to refrain from...

From Mobile First to Mobile Video First

March 2, 2017

There's no doubt that we've moved into the age of mobile internet. A study by comScore revealed that mobile represents more than 65% of all digital media time, and desktop...

The Art of Making That Stock Image Look Real!

March 1, 2017

The choice of images has long been an important ingredient of creating a successful ad. Over the years, consumers have gotten savvy and can now easily detect when they are...

Getting the Most out of ReFUEL4 as a Designer

February 22, 2017

Designers need to recognise that the future of education lies online. According to Rafael Reif, president of MIT, justifying $50,000 as tuition fee will become increasingly difficult in a world...

How Advertisers Can Win With Facebook’s New Video Ad Format

February 17, 2017

Facebook recently announced that it would start testing a new mid-roll video ad format, which will give video publishers the chance to insert ads into clips after people have watched them...

The Psychology of Color in Graphic Design

February 15, 2017

The theme of how colors affect our emotions and the way we feel has always interested me. Depending on our cultural background or personal experiences, the same color could mean...

How to Survive the Advertising Apocalypse

February 11, 2017

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming....

Top Online Gaming Campaigns on Facebook

February 9, 2017

Online gaming publishers can often find digital marketing challenging, thanks to the rapid growth of the industry. Facebook has proven to be a successful advertising channel for online games. We've...

Snapchat Partners ReFUEL4

February 1, 2017

The Power of Advertising, Guided by Artificial Intelligence, Now Available For Snapchat Ads SINGAPORE – 1 February 2017 – ReFUEL4, the leading AI-driven creative platform, today announced that it has been...

How to Tap the Lucrative Singles Market This Valentine’s Day

January 31, 2017

Blame it on science maybe, but the percentage of singles in the US is on the rise. Even in the UK, almost 70 percent of single men have never asked someone to...

ReFUEL4 Success Story: Ever Harnesses the Power of Creatives at Scale

January 26, 2017

“The ReFUEL4 partnership has allowed us to test creatives at scale. With the tremendous help of their customer success team, we're now producing 50 to 100 new creatives per week.” –...

ReFUEL4 Success Story: OLX Brasil and the Value of Creative Optimal Rate

January 26, 2017

“Using Refuel4's COR methodology we achieved astonishing results. By only adjusting the volume of creatives we have running to our needs and avoiding ad fatigue we cut our CPM down...

How to Get Your Brand Noticed This Valentine’s Day

January 24, 2017

A 2015 National Retail Federation projected Valentine's Day spending in the US to be almost $20 billion. That figure is only expected to go upward. Furthermore, the survey found that...

Finding Love in a Saturated Dating App Market

January 24, 2017

In the US alone, the online dating industry generates over $2 billion a year and a quarter of smartphone users in the UK has a dating app installed on their...

The Science of Creativity in Advertising

January 19, 2017

Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe...

The Importance of Storytelling in Optimizing Your Ads

December 19, 2016

Despite its relative youth compared to traditional advertising, digital advertising has seen both huge changes and extraordinary growth. Early digital ads used flashy, "shouting" techniques like pop-ups and pop-under ads...

Ad Fatigue: The Silent Killer of Ad Performance

December 14, 2016

Consumers who are suffering from ad fatigue probably never even realize it. The only real identifying symptom they may be aware of is more money in their wallet. Hence, there...

ReFUEL4’s Equal Value Model

December 14, 2016

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay To some extend, this statement has been mitigated with the rise of online marketplace platforms. Through...

Best Practices for Holiday Season Facebook Ads

December 13, 2016

In 2015, people shopping online during Black Friday weekend surpassed those shopping in-stores. In fact, according to a 2016 poll, almost 80% of people now search for holiday gifts online...

ReFUEL4 - A Strategist View

December 9, 2016

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad performance. She shares with us her experience freelancing with the ReFUEl4 team as a strategist. 1....

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